The Omega European Masters in Crans-Montana 2026

The Omega European Masters has a story that stretches back to 1939, making it one of the oldest and most cherished golf tournaments in Europe. The tournament takes place at the historic Crans-sur-Sierre Golf Club, situated in the breathtaking Swiss Alpine mountains, and is renowned as much for the majestic mountains surrounding it as it is for the game of golf itself.

From the event's early years, it attracted both rising talents and established stars, drawn by the challenge of playing at high altitude. The reduced density of the air in the mountains gives each shot its own special flavour, making the course a true test of one’s skill level, strategy, and mental acuity.

Over time tournament has developed a reputation for people to take their first steps toward a professional career; many from those early days would have their careers validated and established.

Visitor Essential

Q1. What is the Omega European Masters?

The Omega European Masters is a prestigious, historic professional golf

tournament on the European Tour known for combining elite golf with stunning Alpine scenery.

Q2. Where is the Omega European Masters held?

The Omega European Masters golf tournament is held annually at the Crans-sur-Sierre Golf Club in Crans-Montana, Switzerland.

Q3. When will the Omega European Masters 2026 be held?

The Omega European Masters 2026 will be held from Thursday, September 3rd to Sunday, September 6th, 2026, at the Crans-sur-Sierre Golf Club in Crans-Montana, Switzerland.

Q4. Is the Omega European Masters part of the DP World Tour?

Yes, the Omega European Masters is a prominent and historic event on the DP World Tour (formerly the European Tour) and is a regular fixture in its schedule.

Q5. What does DP mean in the golf world tour?

The DP World Tour Championship is a golf tournament on the European Tour and is the climax of the Race to Dubai. It is contested on the Greg Norman-designed Earth course at the Jumeirah Golf Estates in Dubai, United Arab Emirates. 

Q6. What is the difference between the DP tour and the European Tour?

The European Tour and the DP World Tour are actually the same professional golf circuit. The European Tour was rebranded as the DP World Tour in 2022 after a title sponsorship deal, while the structure, players, tournaments, and global status remain unchanged.

Q7. Why is this tournament so famous?

The Omega European Masters is famous due to its combination of a spectacular alpine location, rich history, consistently strong field of world-class players, and a unique event atmosphere that includes celebrity participation. 

Q8. What is the prize money for the Omega Masters at Crans?

For the 2026 Omega European Masters at Crans-Montana, the total prize money (purse) is expected to be about $3.25 million (approx €3 million). You can check it here from the official website.

Q9.How does altitude affect golf at Crans-Montana?

At Crans-Montana, the ~1,500m (5,000ft) altitude makes the air thinner, causing golf balls to fly significantly farther (up to 10% more distance) due to less air resistance, demanding precise club selection and dosing.

Q10. Which famous golfers have played here?

Famous golfers like Matt Fitzpatrick, Luke Donald, Rasmus Højgaard, and past winners such as Thriston Lawrence, alongside golfing legends like Seve Ballesteros, have graced the Omega European Masters, which attracts top DP World Tour players, Ryder Cup stars, and celebrities, making it a prestigious event with a rich history.

Q11. Why is Omega associated with this tournament?

Omega is associated with the Omega European Masters because the tournament perfectly reflects the brand’s core values of precision, excellence, and Swiss heritage.

Q12. Is the event good for first-time spectators?

Yes, the relaxed atmosphere and scenic surroundings make it enjoyable even for non-golf fans.

Q13. What else can visitors do besides golf?

Besides golf, visitors to the Omega European Masters in Crans-Montana can enjoy vibrant fan zones with food/drinks, shopping, and sponsor activities (Mont Blanc Village, Entrance Zone), live music/parties on Rue du Prado, explore the stunning Swiss Alps with hiking/lakes, and experience local gastronomy & Valais wines.

Q14. Why is this tournament important for rising golfers?

Tournaments are important for rising golfers because they provide crucial opportunities for skill development, exposure to elite competition, and a pathway to advance their professional careers.

Q15. How can visitors reach Crans-Montana?

Visitors can reach Crans-Montana by train, bus, or road, depending on comfort and budget. For the most comfortable and direct option, many travellers prefer a private transfer with Zurich Airport Transfer, offering direct door-to-door service from major cities and airports with professional drivers, flexible schedules, and a stress-free alpine journey.

Q16. Where can I book my tickets for the Omega European Masters 2026?

You can book tickets for the Omega European Masters 2026 directly on the official tournament website, where presale offers started in late 2025 and run through July 2026, or through authorised resellers like Sports Events 365 and Vivid Seats, with standard sales beginning closer to the event in early September 2026.

Q17. What are ticket prices for the Omega European Masters 2026?

Ticket prices for the Omega European Masters 2026 start around CHF 51 for early bird Thursday tickets and go up, with standard daily tickets around CHF 60-80, weekend passes CHF 120, and weekly passes CHF 180. And for further details, visit the website.

Q18. Is public transport a good option to reach Crans-Montana?

Yes — public transport is reliable and scenic. You can take a train to Sierre/Siders and then a local bus or funicular up to Crans-Montana, making it an affordable and stress-free way to travel.

Q19. Why choose a private transfer like Grandlane Transfer instead of public transport?

Choosing a private transfer like Grandlane Transfer over public transport is all about comfort, ease, and peace of mind. Instead of juggling train changes, buses, and luggage, you enjoy a direct, door-to-door journey in a comfortable vehicle with a professional driver who knows the route well. It’s especially ideal for families, business travellers, or anyone who wants a smooth and relaxed trip.

Q20. Can you suggest a budget-friendly hotel in Crans-Montana?

For budget-friendly stays in Crans-Montana, consider the Auberge de jeunesse Bella Lui (Youth Hostel) for hostels or Hotel de la Forêt, Hotel Olympic - Montana Centre, or Alaïa Lodge for more affordable hotel options, especially if you book in advance.

Q21. Is a private transfer with Grandlane Transfer suitable for families travelling to Crans-Montana?

Yes, it’s an excellent choice for families, as Grandlane Transfer offers spacious vehicles, safe and comfortable rides, and door-to-door service, making travel easy with children, luggage, and strollers—so the journey feels as relaxed as the holiday itself.

Q22. What are some luxury hotel options in Crans-Montana?

The best luxury hotel options in Crans Montana are LeCrans hotel, Hostellerie du Pas de l'Ours "Relais et Châteaux, Guarda Golf Hotel, Aïda Hôtel, Crans Ambassador and Chetzeron hotel.

Q23. How early should I book hotels during tournament week?

It’s best to book at least 2–3 months in advance, as Crans-Montana gets busy during the event, so to avoid booking in advance is the best option.

Q24. Can I attend with children or elderly family members?

Yes, you can absolutely bring children and elderly family to the Omega European Masters in Crans-Montana; children under 18 get in free with ID.